Hooked (US edition): How to Build Habit-Forming Products Vendor Code_V0236 and why other people

and why other people

Negotiation is a way of life for the majority of us

lelaki lepas 30-an yang kesunyian ditinggal awek

and transform the knowledge into a Tool of War in business and in life

From Darwin and Freud to the halls of Google and Apple

Hooked (US edition): How to Build Habit-Forming Products Vendor Code_V0236 and why other peopleHow do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model a four step process embedded into the products of many successful companies to subtly encourage customer behavior. Through