The Illusion of Choice: 16 ½ psychological biases that influence what we buy projects Teachers often rely on this

Teachers often rely on this book as a structured curriculum resource

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The Illusion of Choice: 16 ½ psychological biases that influence what we buy projects Teachers often rely on thisThe compelling new book by Richard Shotton, author of The Choice Factory Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can radically alter how customers behave. The Illusion of