M: Marketing, 4E Subclass_Asean Countries Dictionary desire and love

desire and love

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Gain an insight into the issues that matter today

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M: Marketing, 4E Subclass_Asean Countries Dictionary desire and loveMarketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. With a new chapter on Social and Mobile Marketing,