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Communication strategies for product recalls in the healthcare business 124 2Funktionen25

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2Funktionen25

und diese viel behandlungsbedürftiger ist

wobei viele von ihnen auf zwei verschiedene zielsprachliche Fassungen zurückgreifen können

aber immer wieder aktuell: Organisationen bewältigen Unsicherheit einerseits durch steigende Regelungsdichte und Standardisierung und andererseits dadurch

in particular for its international trade

Communication strategies for product recalls in the healthcare business 124 2Funktionen25Master's Thesis from the year 2007 in the subject Communications Public Relations, Advertising, Marketing, Social Media, grade: 1. 3, Anglia Ruskin University (Ashcroft International Business School), language: English, abstract: After a series of cardiac implantable device recalls hit the industry in the year 2005 the question of a favourable corporate communication strategy about inevitable product recalls was raised. Knowing that it is impossible

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